http://www.youtube.com/watch?v=EnUKurl7Fog&NR=1
The link above is a coke commercial that uses characters from The Simpsons (ethos) to sell the product. Obviously the sender of the message is Coca-cola and they are sending the message to consumers of coke and fans of the tv show, but the way that they do it is somewhat interesting to me. They took a well known character who is normally greedy and generally stuck up and used him in a way that connected him to the the hard times in this country (pathos) by taking away everything and showing him to be seemingly depressed. But later on he is given a coke and it brightens his day. The way that was done makes you think that coke can bring happiness to a dark day and make one relax and feel better (pathos and logos). And thanks to this commercial I have the desire to sit and watch The Simpsons while drinking a coke. I guess the commercial worked.
Heya, Zach!
ReplyDeleteSpot-on commentary regarding the rhetorical devices present in the photo. Intersting how fictional cartoon characters can possess such a high degree of ethos. I'd also comment that familiarity is an active rhetorical device in this ad--we're familair with Coke and we're familair with the Simpsons. Familairity is comforting and easy--something appealing to consumers and probably useful in an ad such as this.